The Most Important Element of a Successful Nonprofit Event

You are planning a fundraising event for your nonprofit organization and you want it to be the best one ever!

You pick the best venue possible.  An elegant room that is perfect for your event.

The Club

The caterer you have chosen is top of the line and will provide the finest foods to your patrons.

Caterer

The band you selected is considered the most entertaining in the area and will delight all who attend creating a wonderful atmosphere.

The highlight of the evening is the live auction from which you will raise as much money as possible for your charitable organization.  To conduct the auction – you choose to use a volunteer who has a great heart, but no idea of how to conduct an auction.

You have spent as much money as your budget will allow on the venue, the food and drink, and the entertainment.  Yet, the one aspect of your fundraiser that is designed to elicit the money to finance your charitable cause — you choose to use an amateur rather than a professional.

In conducting auctions at charitable events for over 30 years, the auction team of Granger, Thagard & Associates, Inc. has learned there is one axiom that is almost universally accepted in the world of charitable benefit events – THE MOST SUCCESSFUL FUNDRAISING EVENTS HIRE A PROFESSIONAL NONPROFIT AUCTIONEER! 

jack

Jack Granger in full flight!

The most common reason nonprofits avoid hiring a professional nonprofit auctioneer is the expense. This rationale is shortsighted.  Professional auctioneers offer more than just gravitas when it comes to running a successful fundraiser.

When planning your event, you did not skimp on the venue, the caterer, or entertainment!  With that philosophy in place, why would you skimp on the ONE CHANCE YOU HAVE TO RAISE MONEY AT YOUR EVENT – YOUR LIVE AUCTION?  Radio personalities, friends of your organization, or out-of-town auctioneers with no connection to your community are not best suited to obtaining the highest bids from the “big money” in the room, which ultimately the goal of your event.

Jack Granger and the Granger, Thagard team know all aspects of nonprofit events, having done hundreds of such events over the past 30 years.

Roar pic

We offer a boot camp to your committee chairmen, check lists and have several meetings throughout the planning stages to get us to the big night when Jack Granger steps into the arena and entertains and encourages fun competitive bidding – he brings the fire to the event!

When you book your venue, your next step should be to book your professional auctioneer.  Jack and the Granger, Thagard team are licensed by the State of Alabama Board of Auctioneers and know the laws that govern a legal auction.  Moreover, the GTA team knows how to work the crowd in a manner to raise as much money for your organization as possible.

A Professional Auctioneer will simply raise more money.   Auctioneers have built their career on being able to work a crowd and coax every last dollar out of those who want to spend.  They know when to be funny and when to be sentimental.  When to soft sell and when to be bullish.

This isn’t limited to live auctions, either.  Professional auctioneers know how and when to direct people to the silent auction tables, and how to involve the audience in a quick mini-game between agenda items to raise a few extra hundred dollars.  They will be dedicated to maximizing your fundraising efforts not only because they do this for a living, but because they also want you to be successful.

If you have a fundraising event on the horizon that includes a live auction, improve your chances for success by hiring a professional nonprofit auctioneer to run the event and consult with you in the planning process.

Please visit our website for actual footage of a live auction and many beneficial ideas for your next event.  GTAuctions.com

Yvonne Pope
Director, Nonprofit Events
Yvonne@gtauctions.com

Advertisements

The Fund Raising Live Auction: A Maturation Process

Isn’t it interesting how many parallels one can find in the random and big events of life?  Perhaps one of the biggest defining moments is the birth of a child.  The excitement of a newborn is intermingled with the fear of how to raise it, fund it and nurture it.  How an infant is cared for is different than a toddler and certainly radically different than a teen.  Smart parents seek the advice and counsel of those who have parented highly successful children.  The rewards of a well thought out parenting style shines in the lives of a child maturing to adulthood.

Raising a child

A parallel to parenting can be seen in non-profit fund raising events.  The majority of the time, a new event is exciting but intermingled with the fear of how to make it happen, how to fund it and nurture it to maturity.  Many times, the people planning the event have little experience in fund raising events and lots of experience in weddings and parties; giving more attention to décor and food than the main event, the live auction.  Smart fund raising event planners seek the counsel of those who have created and planned highly successful events before without going through the pain of learning things the hard way! That approach costs organizations money, and time.  At Granger-Thagard, we have successfully led over 500 non-profit auctions and can help you take yours from infancy to maturation by being lockstep with you in the planning and execution of your event—from infancy to maturation in quick order.

Common issues that face new, and stalemated events:

  • Bossy committee members that just want to do things the way they always have—like the definition of insanity we all know, Doing things the same way over and over expecting different results.
  • Paying more attention to the music, food and décor than to the main reason for the event—The Live Auction.
  • Using non-professionals for the auction—i.e. radio, tv, and other local celebrities vs. a professional fund raising team. Do you want an amateur pilot flying your plane?
  • Spending mountains of time seeking items for live and silent auction when the proven formula for success is–Less is More!
  • How to balance silent/live auction and pledging?
  • No succession plan in place—future planners will inherit what you did and the event suffers and stalemates…Easy formula to avoid this tragedy.
  • Not seeking the advice of experts and/or falling back into the same old rut because you didn’t listen or heed the advice.

YIKES!

Bad Decorations

Let’s get together today and start the process of a great fund raiser!  We can teach you in a short time how to avoid these traps and others– what would take you years of mistakes to learn. 

Contact Granger Thagard Auctioneers Today! (205) 326-0833