The Fund Raising Live Auction: A Maturation Process

Isn’t it interesting how many parallels one can find in the random and big events of life?  Perhaps one of the biggest defining moments is the birth of a child.  The excitement of a newborn is intermingled with the fear of how to raise it, fund it and nurture it.  How an infant is cared for is different than a toddler and certainly radically different than a teen.  Smart parents seek the advice and counsel of those who have parented highly successful children.  The rewards of a well thought out parenting style shines in the lives of a child maturing to adulthood.

Raising a child

A parallel to parenting can be seen in non-profit fund raising events.  The majority of the time, a new event is exciting but intermingled with the fear of how to make it happen, how to fund it and nurture it to maturity.  Many times, the people planning the event have little experience in fund raising events and lots of experience in weddings and parties; giving more attention to décor and food than the main event, the live auction.  Smart fund raising event planners seek the counsel of those who have created and planned highly successful events before without going through the pain of learning things the hard way! That approach costs organizations money, and time.  At Granger-Thagard, we have successfully led over 500 non-profit auctions and can help you take yours from infancy to maturation by being lockstep with you in the planning and execution of your event—from infancy to maturation in quick order.

Common issues that face new, and stalemated events:

  • Bossy committee members that just want to do things the way they always have—like the definition of insanity we all know, Doing things the same way over and over expecting different results.
  • Paying more attention to the music, food and décor than to the main reason for the event—The Live Auction.
  • Using non-professionals for the auction—i.e. radio, tv, and other local celebrities vs. a professional fund raising team. Do you want an amateur pilot flying your plane?
  • Spending mountains of time seeking items for live and silent auction when the proven formula for success is–Less is More!
  • How to balance silent/live auction and pledging?
  • No succession plan in place—future planners will inherit what you did and the event suffers and stalemates…Easy formula to avoid this tragedy.
  • Not seeking the advice of experts and/or falling back into the same old rut because you didn’t listen or heed the advice.


Bad Decorations

Let’s get together today and start the process of a great fund raiser!  We can teach you in a short time how to avoid these traps and others– what would take you years of mistakes to learn. 

Contact Granger Thagard Auctioneers Today! (205) 326-0833


Decision Time: Hire a Professional Auctioneer or utilize a Volunteer Auctioneer?


When planning a non-profit event, seems questions, decisions and things to do come at you from every angle and pile up quickly.  Trying to do a lot with a finite budget can be a challenge and the temptation is to take shortcuts.  With meals, chose the lesser priced entrée; with the décor, less elaborate; and with auctioneer, sometimes a volunteer is chosen—Sometimes free isn’t free when choosing your auctioneer.

The focal point of a fund-raiser is the live auction; not the menu and not the décor.  It’s the live auction.  Hiring a non-professional can cost you in proceeds and puts your organization at risk.

Did you know?

  • To conduct an auction, an auctioneer must be licensed by the state—it is the law.
    • This includes commercial and non-profit auctions.
    • Licensed auctioneers must complete annual certification and are regulated by the state auction board.
    • Unless your volunteer is a licensed auctioneer, you and your organization are not following the law.
    • Auctioneers must pass a license test administered by the State of Alabama.
  • Professionalism
    • A licensed auctioneer carefully complies with professional standards of conduct.
    • Knows what to say, what not to say and how to say it when selling items at Auction.
    • Brings an experienced team of spotters to assist at the auction.
  • Reduced Risk
    • Licensed auctioneers are bonded:
      • This covers you and the organization.
      • Compliance issues, etc.
    • If a dispute over the price or timing of bid comes into questions—a licensed auctioneer. is certified to settle the dispute on the spot—if you chose an unlicensed individual and a dispute arises—what will you do?
  • Experience
    • Licensed auctioneers have experience in every facet of the auction process.
    • At Granger-Thagard, we conduct over twenty non-profit auctions a year and even more real estate auctions!
    • The complete staff of Granger-Thagard are licensed auctioneers.

If you are a passenger in a plane, who do you want flying it?  An experienced, licensed pilot or an unlicensed volunteer with no flying experience.  If you are depending on the proceeds of a live auction at your next fund-raiser, do you want a licensed professional auctioneer or an unlicensed, inexperienced volunteer at the helm?  You decide…





Party “Fowl”

Everyone has the crazy relative that seems to predictably commit a party foul at every gathering…whether it be the proverbial lamp shade on the head or saying exactly the wrong thing at exactly the wrong time. In the world of fund raising, there are party fouls that can upset the event just like the crazy […]

How to ruin your event in the final 48 hours!

You’ve worked so hard for the last 4-6 months and now, in the final moments, you start to panic.  It’s more common than you think, and you’re not alone.  They key is…don’t do anything to ruin your event in the final 48 hours!

Last month, I went to Salt Lake City, Utah to run in a half marathon. I prepared with a full sixteen week training plan and a goal of running under 1 hour and 40 minutes.  I will tell you, the last mile was painful, but I finished in 1:39:38 or a 7:37 mile pace for 13.1 miles.  Goal accomplished!  I always find parallels between my personal life and work.  They’re seemingly a constant presence.  This was no different.  Think about it…most events prepare for about four months (a sixteen week training plan) and just before the big event, many events, like many runners, ruin all of their hard work in the final 48 hours.  My running coach has a saying about the final two days before a big race, “At this point, you can’t do a whole lot to help your cause, but you can do a whole lot to ruin it”.  There is some truth to that in the world of fundraising too!

Great trip to Morocco at EcoFest earlier this month! Amazing!

Great trip to Morocco at EcoFest earlier this month! Amazing!

Scenario #1: In 48 hours, you ruin your silent auction.  Here’s how:

You have worked extremely hard procuring silent auction items for the previous four months. Then, in the final days you print up bid sheets with minimum bids and valuations, you decide to “save” $1,000 and not get a professional sound system, you print the item descriptions in a 12 pt font so nobody can read it, you turn down the lights to “set the mood” and nobody can see your descriptions (the 12 pt font just got more difficult to read) and last, the most common silent auction blunder the last 48 hours…you continued to add items and add items and add items, putting you well over the suggested number and you now have a garage sale instead of an auction.  All of that work from your staff and volunteers did not reach full potential.

One of our new clients, On River Time, knocked it out of the park with this trip to NYC!

One of our new clients, On River Time, knocked it out of the park with this trip to NYC!

Scenario #2: In 30 minutes, you cripple your live auction by ignoring the program and program protocol.  Here’s how:

You have your “Night of” timeline and program all buttoned up and you’re ready to go! But then the program starts and things start to go unscripted.  First, your speakers forget that they are not at a Kiwanis club lunch meeting and think that every spare minute of dinner service needs to be filled with constant talking and storytelling.  Your 4-5 minute scripted speech turns into a thank you party that lasts 25 minutes, essentially interrupting your guest’s nice dinner and time to chat.  Now we know why the Academy Awards have the music that comes on (cue Jeopardy music, now!).  Next, even though they were instructed otherwise, your table service crew forgets that tonight is not about the food and table service.  It’s about raising money.  They continue to walk around pouring water and tea during the live auction.  Last…You guessed it!  It’s all about that bass, ‘bout that bass!  A poor sound system means that no matter how good your items are, or how hard you have worked, if your guests can’t hear the live auction, they can’t bid.  Think about it this way…you have three profit centers the night of:  Silent Auction, Live Auction and Pledge.  Your sound system will cost approximately $1,000.  That’s $333 for each of the three profit centers.  In simple terms, that’s one or two silent auction items worth, one bid increment in the live auction or one lower end pledge.

We can’t predict how every auction will turn out, just like I can’t predict what my time will be in a race, because there are so many “x” factors we can’t control. BUT, we CAN prepare to be successful!  And, we CAN avoid ruining our potential in the final 48 hours!  Think of Granger Thagard as your personal event coach.  Think of us as your insurance policy.    Though each and every event this fall we have been associated with has broken an all time event record (no kidding, it’s been an amazing run), I can recall at least three that avoided monumental disasters because they had a professional steering the ship (something you don’t get when the weatherman does your auction). All you have to do is listen.  If your event did not break a record this fall, you may want to ask yourself why you’re still hosting amateur hour at your auction.  Spring is filling up and 7 events have already rebooked for next fall 2015…yes, it’s time!

Happy Bidding, Joey

Who’s YOUR Auctioneer?

Granger Thagard Auctioneers is proud to announce that our benefit auction guru, Joey Longoria, now holds the coveted resident auctioneer license with the State of Alabama.  Which brings us to the subject of this blog…Who is your next event Auctioneer? Is it someone who eats, lives and breathes fundraising?  Or, is it someone who thinks being a benefit auctioneer means getting up and chanting a few numbers without the knowledge behind successful fundraisers?


The Granger Thagard Team!

As the Boss…why will you hire a real Auctioneer to help with your next event?  Quite simply, because we study the science behind benefit auctions and the profession in general.  AND, we know fundraising and benefit event marketing which translates to smooth, fun and profitable events for your group!  Making YOU look like the hero! Or, as the Boss, will you be asking for the services of a free/pretend auctioneer? Someone who might appear to know slightly more than you do about benefit auctions, but is really a danger to your event’s success?  Are you willing to take on that risk?  Don’t get “buffaloed” by someone whose heart is in the right place, but just doesn’t know how to guide you.Image

As the Boss, ask yourself these questions:

  • Question:  We’re having a fundraiser, where do we have it?

            Answer:  Maybe it’s at The Club, or Cahaba Grand or Iron City…either way, I’m hosting our event at a professional event venue.

  • Question:  We’re serving dinner for 400.  Who does the food?

            Answer:  The head chef at the venue!  Or, maybe a professional catering company is bringing the food in. A professional chef is doing the cooking.

  • Question:  We need a band that will be playing before and after the dinner and auction.  Who do we hire?

            Answer:  There are a number of good bands that can entertain our guests for the night, but I know they’re not free.  They are professional musicians.

  • Question: We have to raise “x” amount of money the night of our event. Those income streams are the silent auction, live auction and pledge.  Who will conduct our fundraising? Ahhh!  Wait. Who was that group that had the crowd in a bidding frenzy and entertained the whole room at the last event we attended?

            Answer: The free guy who is my accountant by day.

            Answer:  The free guy who missed being cast in his high school musical and still longs for the stage and attention

            Answer:  The company who started the benefit auction genre in Birmingham.  The company who is both entertaining and makes you money!  The only company with an auction staff and full event planning staff ready to work for you and your cause!  Granger Thagard Auctioneers!  Ding ding ding! You are correct.  They are professional auctioneers.

GTA action

At Granger Thagard Auctioneers, we work for you every day, because it’s our job!  Here are the words from two of our most recent clients:

“With expertise and professional delivery, Jack’s energy and skill at handling the crowd during the live auction pushed our net profit up beyond our wildest expectations! We are elated to have substantially increased our profits this year” – Denise Michard, Development Officer, Holy Family Cristo Rey High School 

“Feedback from our parents, teachers, et al has been extremely positive.  You guys did a fabulous job.  No going back to amateurs!!!! Thank You!” – Tery Young, Spring Valley School 

What are you waiting for?  Give us a call, as many have already for fall and spring, to see if we are available to work for you!

-Granger Thagard Auctioneers


“Get Your Billion Back America!”


Joey Longoria working for YOUR billions!

Joey Longoria working for YOUR billions!

We’ve all heard the recent H&R Block commercial, “One Billion Dollars is left behind by people who do their own taxes.”
As we conclude black tie season in Birmingham, we’ve all been to a multitude of fundraisers. Ask yourself this: How much money did OUR group leave behind?
Birmingham is one of the most benevolent cities in the country and the event attendees are some of the most auction savvy people you’ll meet. Yet, so many groups subject their willing and able bidders to amateur hour when it comes to the most important part of the evening…the fundraising part of their fundraiser! Not only are you doing your event (and more importantly, your cause) a disservice, but you are subjecting your non-profit to fraud and illegal transactions by using someone who does not know the rules and regulations that protect your group. So many variables are present at any event, whether you’re planning a 200 person event for your local elementary school or a seated dinner, packed house of nearly 1,000. Having someone show you how to eliminate the variables and maximize your night of profits will allow you to focus on the FUN part of your fundraiser and allow you, as the Development Director or Executive Director the time needed to cultivate those corporate partnerships!

Jack Granger in full flight!

Jack Granger in full flight!

Think of this another way: Groups rarely, if ever, purchase event insurance…or do they? We work with some groups for as long as nine months on their total event design with a great concentration on their “night of” profit centers: silent auction, live auction and pledging. What these groups have indirectly done by hiring us, is purchase fundraising insurance!

The Granger Thagard staff is ready to roll!...SOLD!

The Granger Thagard staff is ready to roll!…SOLD!

Is it time for YOUR event to take the next step? Is your event already moving in the right direction and you want to see it continue to grow? Are ready to stop leaving dollars behind? Of course you are! Pick up the phone and call us now…our Fall Season is filling up quickly!
Happy Bidding,
Joseph Longoria

“Less is More” – A Guide to Silent Auction Success!

To help your patrons out, make sure the bid sheets are easily accessible!

To help your patrons out, make sure the bid sheets are easily accessible!

“Less is more”, is a phrase from the 1855 poem “Andrea del Sarto, called ‘The Faultless Painter'” by Robert Browning and adopted by the architect Ludwig Mies van der Rohe as a precept for minimalist design. “Minimalist” is the word of the day. Digest it, and let it ring in your ears as you contemplate your Silent Auction Design.

A trend we have noticed as of late is the success groups are having when they reduce the number of their silent auction lots. Indeed, “Less is More.” Everybody reading this blog has undoubtedly heard me preach countless times to reduce reduce reduce that silent auction. It’s a big concept to grasp and requires a leap of faith. The best thing I can do is provide real life accounts with two events that did it! (And did it well)…
The 2013 Heart Ball with 850 patrons in attendance has historically provided 200+ items in their silent auction. With mostly couples attending, that means 425 households or “checkbooks” bidding. Knowing there are some coming solo, we can round that number to 500. Quick quiz…who remembers that silent auction formula? (Insert Jeopardy music). Ok, yes! You’re right! 20%! That means 100 items, which is what they had. The result…they had their most successful silent auction in 26 years of doing this event. Can you imagine the time they saved procuring 100 fewer items? Less work, more money, big smiles! The trifecta for auction and event success!

The 2013 Service Guild Gala followed the same formula, and perhaps even more so. There were approximately 500 patrons and a 45 item silent auction. Do we dare guess at their results? Of course we do, for we are a daring lot of type “A” personalities! Their silent auction produced nearly twice what it did the previous year with fewer than HALF the number of items! The items, because of the reduced number, were all top quality and all received very competitive bidding with some items (in a silent auction mind you) going in excess of $600.

Methinks there is something to this “Less is More” philosophy! How would YOU like to work half as hard and produce twice as much? I’m thinking this falls into the “no brainer” category, which is good, because I qualify for this at times! (Please no response from the peanut gallery!)

This silent auction philosophy doesn’t just help your silent auction bottom line either! In my next blog we’ll talk about pledging and how the less is more silent auction helps your pledging. “Clark, it’s the gift that keeps on giving the whole year”…but, this is way better than the jelly of the month club! Happy Bidding!