The New “IT ” Days in Fundraising

Who knew Thursdays and Sundays are the new “IT” days in Fundraising?


Right here in the middle of gala season, nonprofit organizations are approaching us about how they simply must schedule their fundraising events on Saturdays.  However, at the peak of gala season you may find not just one, but several fundraisers competing for the same dollars you are that very same night.  Why make it so hard for your donors to choose, and for your nonprofit to secure the right auction talent?

May I suggest a solution?  We advise our clients to take a serious look at Thursday or Sunday nights.  Here are the top three advantages that are worthy of your consideration: 

  1. The chance that you’ll be competing with a like organization on the same night is significantly reduced.
  2. You have your supporters where you need them…in town!  While weekend events compete with other events, out-of-town jaunts, weddings and any number of other possibilities, YOU have them to yourself on Thursday or Sunday night.  (Even babysitters are more available on weeknights).  
  3. Many event venues have less expensive rates on weeknights and Sundays.  You’ll save money!

We recently moved a Saturday gala to a Thursday night.  Results?  They had increased attendance, increased revenue across the board and reduced overhead.  Happy client!


You do have to tighten things up.  Being a work/school night you need to have a timeline focused on a shorter window of opportunity to get to your desired results.  Reduce the number of speeches, and of course no long speeches, expedient valet services, and well-trained clerks to assure efficient check-in/check-out.

Truly, the people we saw in the room this past week were the same people that we see at Saturday night galas with bigger smiles. They even spent as much money and in some cases more.  One couple told me as they were going out the door, “Look at this, we’re done!  It’s only 9:00 p.m. – we had a blast and WE STILL HAVE OUR WEEKEND”!


Give us a call and let’s get you in the “IT” crowd!

Yvonne Pope, Director of Nonprofit Events – (205-936-1403)